Entrepreneurship is an exhilarating free fall, full of fear, fun, failure and future profits. Your survival is determined by your ability to make things up as you go, improvise when plans go completely sideways (which happens quite frequently), and keep the steely resolve to believe your parachute will open before you splat on the ground. Enter a necessary, but almost always overlooked caveat: that parachute you believe will open in time? You have to build it (product, revenue, customer service, marketing plans, growth, etc) while you’re plummeting towards the ground at terminal velocity.

Good luck!

I’ve been at this game (officially) since 2004, although my first exposure to the risks and rewards of entrepreneurship came through a couple of defining events as a nine year old in the summer of 1988.

Since then, I’ve come to believe quite strongly in a little nugget of wisdom found in The IKEA Story that “both fiascos and successes build an entrepreneur.”

After nearly a decade of creating creativity for client engagements, I now create exclusively for my own ventures and teach others the vital lessons I’ve learned (and continue to learn) along the way.

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