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DESIGN PURPOSE

I believe in free markets, creativity and the power of entrepreneurship.

I grew up in poverty and spent much of my youth traversing the American Southwest in a camper on the back of my dad’s 1958 Dodge pickup. Ultimately moving 17 times by the age of 12, my family finally settled in Northern New Mexico on remote acreage devoid of any modern amenities – including electricity, running water or indoor plumbing.

It was here that I learned to improvise, explore and bootstrap things to survive...

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