Preface: Setting Realistic Expectations

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If I had a nickel for every wannapreneur that has started their venture with the ill-fated phrase "if I just sell my product to 1% of the total market..." I would have lots of nickels. This lesson covers the most important step in launching your digital product, namely, setting realistic expectations. It is absolutely vital you have a solid understanding of six foundational things: 1) supply and demand 2) "tech debt" 3) barriers to ...

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