Who Is Your Target Market?

Don’t waste time sweating bullets trying to answer this question, because the market will tell you who your market is. This is ESPECIALLY true if you’re in the growing “creative class”.

 

I recently wrote about the quickest way to find career clarity. To summarize, I suggested that instead of asking “what have people paid me money to do?” you should answer “what activities (whether I’ve been paid for them or not) have energized me the most?” In my experience, this exercise has helped me hone in …

 

Last month, I woke up in the middle of the night with a data visualization idea in my head. Instead of working from another spreadsheet where data had already been compiled, I thought it would be interesting to make the data more “alive” by going out and collecting it myself. Enter Lyft. I signed up …

 

Twitter bios are the worst. (This is not a literal statement. Obviously. Cancer, mass shootings, jet liner crashes, and a thousand other things are much, much, much worse.) Anywhoooo… I think I inadvertently penned a Twitter bio all the way back in 2007, before Twitter bio’s even existed, when I launched this site with the …

 

The West is obsessed with finding meaning, specifically as it relates to finding our individual meaning and purpose in the world. Whether it’s the rise of Jordan Peterson and his “Self Authoring” program, or the thousands of pastors and politicians offering their unique paths to discovering purpose in life, we are awash in a cultural …

 

Jim Carrey, Lavar Burton, Hugo Chavez, Sean Penn, Bill Maher, Ozzie Guillen, Floyd Mayweather, Lil’ Wayne and others all contribute various forms of show fodder for Muthonomics #17. So climb aboard and get ready to explore, among other things, the predictable outcome of democratic socialism, namely, the barbecuing of Mongeese and/or Flamingos at your local …

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Playing off the 1990’s SNL skit “Bad Idea Jeans”, I am starting a mini-series called “Bad Idea Genes”, which covers bad ideas being adopted by our culture. The first bad idea I am tackling is “Evidence Free Argumentation”, with ample discussion surrounding Serena Williams and the code violations she was given during the 2018 US …

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Episode in which I outline the negative effects (namely, minimum wage laws) of price ceilings, via a quote from Thomas Paine, reminisce about Gremlins and Glo Bugs, rail against “salt baths of dopamine” destroying reason, and question the wisdom of disparaging effort by equating it with failure.

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Episode in which I examine basic economic laws of price floors and express my growing distaste for the mentality the Marvel Cinematic Universe promotes.

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Having grown up in poverty, I’ve had 20 years to think deeply about its impact on me and have decided to summarize my experiences into five main points. 1) Isolation 2) Despair 3) Grumbling 4) Apathy 5) Fatalism Understanding and accepting these perils have been fundamental in rewiring my brain and have helped me process …

 
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