The Best Burger (a little money) Can Buy
August 20, 2007
Word on the street is that this burger joint called Frugals is off the proverbial chain. I’ve had friends in Montana and Washington rave about how good the food is. Apparently, the portions are huge, the cost is low and the drive-up has two lanes. With the feedback I’ve gotten from people who have eaten at Frugals I am a little surprised that there are only four locations. However, their limited reach could be positive for someone looking to aggressively open several stores in a short period of time.
If I were to franchise Frugals I would look for markets that 1) are college towns and 2) do not have In-N-Out’s. So pretty much anywhere except California, Phoenix and Las Vegas.