New Mexico and Aliens
November 25, 2007
FoxNews.com is running a feature on the new ad campaign the NM Department of Tourism is running called “New Mexico - The Best Place in the Universe.” Created by M&C Saatchi in Santa Monica, CA the ads feature two aliens dialogging in the work place. Personally, I think the ad is great, however, it begs a bigger question, namely, “Why does the Tourism department have to ship this work to California?”
I believe the answer is fairly simple. This work gets shipped to SoCal because the agencies in Albuquerque do not have the moxy to actually execute a campaign as bold as this one. Let’s face it, the local ad joints churn out tired, clichéd and very professional looking spots. All of which are terribly ineffective. For all of the “process” and “creative” jargon the local shops recycle none have the balls to do this. Including ours. Before you cop out and blame the lack of boldness on the “client would never approve this in the first place” line, consider the following comment from a person who watched the spot on YouTube:
“BRAVO! SO much better than showing Kokepellis, Green Chili’s and all the other things you’d expect from cheesy toursism spots. Great Concept!”
This ad should be a wake up call for ad companies in Albuquerque to cease being so predictable and try to push the envelope a bit.
