Kinda like business school, but real life and without the crushing debt

A series of lectures and Q & A covering my experiences in, and approach to, business that have contributed to me going from picking up aluminum cans for off-brand mac and cheese money as a kid, to running successful e-commerce sites with thousands of customers in over 20 35 45 50 countries.

What the heck is Muthonomics?

Glad you asked! I’ve written a brief blog post that answers that exact question. To help further clarify what you can expect keep reading below.

Decidedly Anti-Elitist

If your justification for being, consists of a school name, letters after your name, or your family’s reputation, Muthonomics is probably not your cup of tea. I hate pretense, deplore (continuous) victim mentality and can’t stand entitlement. On the other hand, I value achievement, absolutely love effort and probably have a close-to-clinical obsession with perseverance.

Redefines Entrepreneurial Success

Lambos, private jets, custom suits, guys yelling into their iPhones telling you to buy some overpriced sophistic crap. We’ve all had our IG feeds flooded with this nonsense. And sadly, more and more people are equating it with success. But you can look at dozens of people who have acquired all those things, but are still miserable. People who’ve reached life’s supposed summit, but who still display deep, grating, soul discontentment.

If we don’t lay the proper foundation for success, the weight of whatever we build will eventually crack and crumble due to a shoddy foundation. You IG is telling you what success is. But not only is that feed WRONG, most of what is pumped out by the business/entrepreneur/coaching/startup world is WRONG. Afterall, what does it profit a man to gain the whole world but forfit his soul? There is an approach to business that is not built on bragging about what you have, but building what you love (and even more importantly, understanding why).

This is what Muthonomics is about. A perspective to life/work balance that starts with contentment, then mixes a ton of tactical ingredients (like resolution, honor, discipline, industry, courage) with deep, vital understanding of tacit concepts, like free markets, humility, liberty, Austrian economic theory, customer behavior, supply and demand, monotony and sticktuitiveness.

Always Learning, Not Afraid of Ideas

The six words directly above are a commitment to lifelong, perpetual learning coupled with a vigorous curiosity to explore any idea. This, coupled with outsider perspective, is the backbone/foundation/special sauce of Muthonomics. This does NOT mean that every idea will ultimately come out of the critical thinking factory packaged as valid, however, our culture’s growing fear of even investigating to understand supposedly “bad” ideas demonstrates an enfeebling, intellectual atrophy that I have ZERO interest in adopting.

What’s Up With the Pricing? ($6.90 and $69?)

Contrary to what some of you may be thinking it has nothing to do with, well, I won’t even go there. It is, however, a very prominent, specific number, forever, and deeply, etched into my mind.

So what’s the importance of the number? Well, quite simply, it represents the price per pound of aluminum ($0.69) at the pawn shop in the fall of 1988, which allowed us to buy the frequently mentioned off-brand mac and cheese. More profoundly, that particular pawn shop experience marked my first foray into entrepreneurship and allowed me to begin connecting, as a 9 year old, hustle and bootstrapping and unconventional markets with important things like food and sustenance and not starving. Crazy times that summer of 1988. But times that set in motion events, which led to lessons I wouldn’t trade for anything in the world.

Recent Content

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Muthonomics #12: Fakeapreneurs

Thoughts on what constitutes a “fakeapreneur” and how to avoid becoming one. (Audio lecture length 39:59)

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muthonomics-episode-011

Muthonomics #11: 10,000 Hours and Maximizing the Scare Resource of Time

The negativity associated with the term “Jack of all trades” is resulting in a net loss for the world. As a creative entrepreneur it is vital you overcome the fear of people’s disapproving opinions, and discipline yourself to maximize the greatest scare resource of all – time. (Audio lecture length 19:57)

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muthonomics-episode-010

Muthonomics #10: Unicorns Are Fake

Ruminating on why the entrepreneurial community is obsessed with becoming something that isn’t even real, tips on how to avoid the temptation to inflate your valuation, and answers to the first question submitted by a Muthonomics listener. (Audio lecture length 30:19)

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muthonomics-episode-009

Muthonomics #9: Lessons Learned From Draining One Gallon Jugs of Beer Piss

Incredibly valuable lessons I learned from doing one of the worst chores imaginable as a kid. Warning, this lecture is not for the squeamish or faint of heart. (Audio lecture length 24:17)

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muthonomics-episode-008

Muthonomics #8: 3 Types of Entrepreneurs (Do Everything You Can to Avoid the Last One)

  Knowing which one you are will provide a tremendous amount of clarity on how you should move forward in your business journey. (Audio lecture length 23:22)

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muthonomics-episode-007

Muthonomics #7: Want to Get Your Business Unstuck? Adopt This Perspective, Then Get Stuff Done

Lecture/episode in which I discuss my insights from 20 years of creating brands for individuals and businesses. If you’re tired of spinning your wheels with your business development or marketing initiatives, this is the lecture for you, as adopting the perspective will break you out of the paralysis loop and give you a distinct competitive …

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Muthonomics #6: Deconstructing Joe Rogan’s BS While Reminding You What Actual Success Is Built On

Lecture/episode in which I rant about Joe Rogan’s communistic tendencies and remind you what the actual secret sauce to success is. (Audio lecture length 40:04)

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Muthonomics #5: Navigating Forced Improvisation

Thoughts and observations on the impact of playing my first national tennis tournament with a broken string held together with fence wire. (Audio lecture length 49:24)

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