Cut the Irony with a Knife
August 13, 2007
To prevent embarrassment I will refrain from naming names, but I love how every ad agency’s pitch includes something along the lines of “we don’t have a cheesily named process like every other agency. Instead, ours is totally cool and organic and it’s called [ INSERT CHEESY NAME HERE ].”
Pardon me while I laugh hysterically for a brief moment! I have lost count of how many times I have seen this pitch on agency websites, but seeing it again on a local agency site today compelled me to post this quick entry.
