In general, I think the Mastercard “Priceless” campaign is tired. However, that didn’t prevent me from enjoying their latest spot which I saw while watching the U.S. Open (best golf tournament ever) this weekend. I think it accurately captures the sentiment of a small business entrepreneur. You can watch below…

… their latest campaign site (promoting the new Nike Juice ball) lets you watch stuff explode. I like.

Wieden + Kennedy has done another fantastic commercial which is scheduled to air this weekend during U.S. Open coverage. You can get a sneak peak at Nike’s website. WK is the agency behind most of the Sports Center commercials which I think are some of the funniest commercials of all time. Not sure if WK did this particular one but I think it’s my all-time favorite.

Interesting attempt to go against mainstream media channels pushing their values on consumers.  From the site:

“How often have you gone to the store, and found yourself looking at a magazine cover that is designed to manipulate you by trying to make you feel like you’re not pretty enough, thin enough, sexy enough, smart enough, rich enough, or just not ______________ enough?”

From the lack of entries on their blog it appears that either 1)  no one knows about it or 2) no one cares. What do you think?

Newsweek has an interesting mini-feature questioning the efficacy of shock ad tactics. AdRant founder Steve Hall told Newsweek these ads are “like a sledgehammer to the face.” 

Thoughts?