Brilliant on so many levels
October 12, 2007
If you haven’t heard yet, Radiohead released their 7th album today two days ago. I’m a long time Radiohead enthusiast, but this latest release is ridiculous. And I’m not just talking about the music. The coolest part of this whole release is that the band is letting users name their own price to download the album. Yep, that’s right. You get to decide how much you want to pay. I read on CNN today two days ago that some guy said he was going to pay one hundred dollars for the album.
I’m sure we’ll see a slew of other bands try to follow in Radiohead’s marketing genius, just as we have seen a slew of bands over the last decade try to copy Radiohead’s musical genius. If the last ten years have been any indication all attempts will be cheap imitations.
