Brand Obama
February 26, 2008
If you’ve been reading this blog for a while, you probably know that I’ve come to be a big Ron Paul fan. However, I must admit, from a branding perspective, I don’t remember a presidential candidate who has done a better job than Barack Obama. His purveyance of hope and change is not only compelling in speeches but it permeates all of his marketing materials, not least of which is his website. The “glowing mist” along with his portrait and strategic placement of key messages is very well done. The whole Obama experience conveys hope, which as an innate human desire, naturally attracts people to the feel good message.
The problem, of course, as I’ve heard opponents protest, is that although the message is clear, it is at the same time very vague and mysterious. I tend to agree with this assessment, but it is difficult to deny this campaigns branding prowess.
